insightiful.

Terms and Conditions

Updated on: 6/10/2024

1. General Provisions

1.1 Purpose

These Terms of Service (hereinafter referred to as the “Terms”) set forth the conditions, procedures, rights, duties, and responsibilities for the use of the design research and insights platform services (hereinafter referred to as the “Services”) provided by Insightiful (hereinafter referred to as the “Company”).

1.2 Definitions

The definitions of terms used in these Terms are as follows:

  • “Services”: Refers to all services provided by the Company.
  • “Member”: A person who agrees to these Terms and enters into a usage contract with the Company to use the Services.
  • “ID”: A combination of letters and numbers set by the Member and approved by the Company for the identification and use of the Services.
  • “Password”: A combination of letters and numbers set by the Member to protect their personal information.
  • “Content”: Refers to all types of text, images, photos, videos, files, links, and digital content accessible to Members through the Services.
  • “Flow”: The main research tool provided by the Company, consisting of a series of questions or tasks designed to gather insights.
  • “Block”: The individual components that make up a Flow, representing the basic units of questions or tasks.

1.3 Posting and Amendment of the Terms

  1. The Company will post the Terms in a manner that Members can easily view on the initial screen of the Services.
  2. The Company may amend these Terms within the scope permitted by applicable laws such as the “Act on the Regulation of Terms and Conditions” and the “Act on Promotion of Information and Communications Network Utilization and Information Protection.”
  3. When amending the Terms, the Company will notify Members of the amendment by posting the reasons for the amendment and the new terms alongside the current terms on the initial screen of the Services, at least seven days prior to the effective date.
  4. If a Member does not agree to the amended Terms, they may request to terminate their membership. If the Member continues to use the Services after the effective date, it will be deemed that they have agreed to the amended Terms.

2. Conclusion of the Service Use Agreement

2.1 Formation of the Agreement

  1. The usage contract is formed when an individual (hereinafter referred to as the “Applicant”) agrees to these Terms, applies for membership, and the Company approves the application.
  2. The Company will, in principle, approve the Applicant’s application to use the Services. However, the Company may reject or terminate the usage contract under the following circumstances:
    • If the Applicant has previously lost membership status under these Terms.
    • If the application uses false information or the name of another person.
    • If the application contains false information or omits required information.
    • If the application violates any other provisions set forth by the Company.
  3. The Company may postpone approval if there are no available resources or if there are technical or operational difficulties.

2.2 Changes to Member Information

  1. Members must promptly update their personal information if changes occur after the registration by updating it online or by notifying the Company via email or other means.
  2. The Company is not responsible for any disadvantages that arise from the Member’s failure to notify the Company of changes.

3. Use of the Services

3.1 Provision and Modification of the Services

  1. The Company provides the following Services:
    • Creation and management of Flows for research and insight collection.
    • Data analysis and visualization services.
    • AI-powered insights generation services.
    • Any additional services developed by the Company or provided in partnership with other companies.
  2. The Company may divide the Services into specific sections and designate different access times for each. In such cases, prior notice will be provided.
  3. The Company may change all or part of the Services for operational or technical reasons, provided that there are reasonable grounds for doing so.
  4. If there are changes to the content, method of use, or usage time of the Services, the Company will notify Members in advance on the initial screen of the Services.

3.2 Service Interruption

  1. The Company may temporarily suspend the provision of Services under the following circumstances:
    • For unavoidable maintenance or repairs of service facilities.
    • When telecommunications services are interrupted by telecommunications service providers.
    • In the case of other unavoidable circumstances, such as force majeure.
  2. The Company may restrict or suspend the Services in whole or in part if normal use is disrupted due to national emergencies, power outages, or server overloads.
  3. The Company will notify Members of the reason and duration of any service interruption without delay.

4. Member Obligations

4.1 ID and Password Management Responsibilities

  1. Members must not allow third parties to use their ID and password.
  2. If a Member’s ID or password is stolen or used by a third party, the Member must immediately notify the Company and follow the Company’s instructions.

4.2 Information Provision Obligation

Members must promptly notify the Company of any changes to their personal information via online update or other methods.

4.3 Prohibited Actions by Members

Members must not engage in the following activities:

  1. Providing false information during membership registration or updates.
  2. Using another member’s ID and password.
  3. Reproducing, distributing, or commercially using information obtained from the Services without the Company’s prior approval.
  4. Damaging the reputation or causing harm to others.
  5. Infringing the intellectual property rights of the Company or third parties.
  6. Distributing information or content that violates public order or decency.
  7. Engaging in activities objectively recognized as connected to criminal conduct.
  8. Uploading or distributing virus-infected files or other materials that disrupt or damage the Services.
  9. Sending unsolicited advertising or harmful content.
  10. Using the Services for commercial purposes without the Company’s consent.
  11. Violating any applicable laws and regulations.

5. Company Obligations

5.1 Service Provision Obligation

The Company will make efforts to provide continuous and stable Services as stipulated in these Terms.

5.2 Obligation to Protect Personal Information

  1. The Company will make efforts to protect Members’ personal information in accordance with relevant laws and the Company’s Privacy Policy.
  2. In the event of service termination or withdrawal of consent for personal information use, the Company will promptly destroy the Member’s personal information.

5.3 Notification to Members

  1. The Company may notify Members via email using the email address provided by the Member.
  2. For general notifications to a large number of Members, the Company may post the notification on the Company website for more than one week in lieu of individual notifications.

6. Copyright and Use of Content

6.1 Ownership of Copyrights

  1. All intellectual property rights for the Services and related programs, and the website, belong to the Company. However, the copyright of content created by Members within the Services belongs to the respective Member.
  2. Members must not reproduce, transmit, publish, distribute, or use for commercial purposes information obtained from the Services without the prior consent of the Company.

6.2 Management of Content

  1. Members are responsible for the content they post or transmit through the Services.
  2. The Company may delete or refuse to post content if it deems the content falls into the following categories:
    • Content that defames or damages others.
    • Content that violates public order or decency.
    • Content related to criminal activities.
    • Content that infringes on intellectual property rights.
    • Content that exceeds the posting period set by the Company.
    • Content that violates applicable laws.

6.3 Copyright of Posted Content

  1. The copyright of content posted by Members in the Services belongs to the respective author.
  2. Content posted by Members may be modified, copied, or edited to the extent necessary for exposure in search results, services, and related promotions.
  3. The Company must obtain the Member’s prior consent to use posted content for any purpose other than as outlined in Section 2.

7. Paid Services

7.1 Use of Paid Services

  1. In addition to free services, the Company may provide paid services. Members must pay the fees set by the Company to use the paid services.
  2. The Company will inform Members of the types, usage methods, and fees for paid services on the service screen or through separate notices.

7.2 Payment Methods

  1. Members can pay for paid services using the payment methods designated by the Company.
  2. The Company may contract with a payment processing service provider to handle the collection of service fees.

7.3 Handling of Overcharges

  1. In the case of overcharges, the Company will refund the full amount using the same payment method used for the original payment. If this is not possible, the Company will notify the Member in advance.
  2. If the overcharge was caused by the Company, the Company will bear any transaction fees. If caused by the Member, the Member will be responsible for the fees.

7.4 Right to Cancel

  1. Members may cancel their use of paid services within seven days of entering into the service contract. However, cancellations will not be allowed if the service has already commenced.
  2. The Company will refund any payments made within seven business days of receiving the cancellation request.

8. Termination and Restrictions

8.1 Termination by Members

  1. Members may terminate the Services at any time. The Company will promptly process the termination request within a reasonable time frame.
  2. Upon termination, all Member data will be deleted immediately unless retained for legal reasons or in accordance with the Company’s Privacy Policy.

8.2 Termination by the Company

  1. The Company may terminate the usage contract with a Member under the following circumstances:
    • If the Member violates these Terms.
    • If the Member interferes with other users’ use of the Services or engages in activities such as impersonation, disrupting the order of electronic commerce.
    • If the Member uses the Services for illegal purposes or engages in activities prohibited by these Terms.
  2. In the event of termination, the Company will notify the Member by email, phone, or other means, stating the reasons for termination. The Company will provide a reasonable period for the Member to raise objections before finalizing the termination.

8.3 Restrictions on Use

  1. The Company may restrict a Member’s use of the Services under the following circumstances:
    • If the Member violates these Terms or interferes with the normal operation of the Services.
    • In the case of illegal activities such as identity theft, payment fraud, the provision and use of illegal software, hacking, malware distribution, and unauthorized access, in violation of applicable laws such as the Copyright Act or the Information and Communications Network Act.
  2. In the case of violations such as providing illegal software or hacking, the Company may permanently suspend the Member’s use of the Services without prior notice.

9. Liability and Disclaimers

9.1 Liability

  1. The Company is responsible for compensating Members for damages caused by the Company’s negligence.
  2. Members are responsible for compensating the Company for any damages resulting from a violation of these Terms.

9.2 Disclaimer

  1. The Company is not liable for service disruptions caused by force majeure, such as natural disasters.
  2. The Company is not liable for service failures resulting from the Member’s actions.
  3. The Company is not responsible for any loss of anticipated profit or for damages caused by materials obtained through the Services.
  4. The Company does not guarantee the reliability or accuracy of any information, data, or content posted by Members through the Services.

10. Governing Law and Dispute Resolution

10.1 Governing Law

The interpretation of these Terms and any disputes between the Company and Members shall be governed by the laws of the Republic of Korea.

10.2 Dispute Resolution

  1. The Company and Members shall make every effort to resolve any disputes arising from the use of the Services in a friendly manner.
  2. If a dispute cannot be resolved, either party may bring the matter before a competent court as determined under the Civil Procedure Act.

11. Miscellaneous

11.1 Member Notifications

  1. The Company may notify Members via the email address provided by the Member.
  2. For notifications to a large number of unspecified Members, the Company may post the notice on the Company’s website for more than one week instead of sending individual notifications.

11.2 Interpretation of the Terms

Any matters not specified in these Terms or issues regarding the interpretation of these Terms shall be governed by applicable laws and standard commercial practices.

Addendum

These Terms shall take effect as of [6/10/2024].