About

This template is a Problem Statement Formulation guide that can be used in the 'Define' stage of the design thinking process. It provides a structured approach to creating clear and actionable problem statements based on insights gained from user research and empathy stages, and to generate a comprehensive Problem Statement report.

When to Use?

  • After completing user research or Empathy Mapping

  • When you want to clarify the focus of the project

  • When consensus is needed within the team on the problem to be solved

  • When you want to accurately define the problem before moving on to the ideation stage

  • When you need to extract the core problem in a complex situation

  • When you need to convincingly communicate the necessity of the project to stakeholders

What you will learn?

  • User-centered clear problem definition

  • Unification of problem recognition within the team and building empathy

  • Providing specific direction for solution ideation

  • Clarification of project scope and goals

  • Establishing criteria for efficient resource allocation

  • Creating a foundation for effective communication with stakeholders

How to Use?

  • Prepare user research materials such as Empathy Maps and user interview results.

  • Follow the Flow provided on the Insightiful platform and answer questions step by step.

  • Explore the root cause of the problem and write and evaluate the problem statement.

  • Generate a comprehensive Problem Statement report based on the collected information, and share it with team members to collect feedback.

Frequently Asked Questions

This template is used in the Define stage of the design thinking process, after completing user research and Empathy Mapping.
The problem definition should be specific but should not imply a solution. It's important to clearly reflect the user's needs and pain points.
The report is used to unify problem recognition within the team and provide a clear direction for problem-solving. It serves as a standard in various stages such as idea generation, resource allocation, and setting success metrics.
The Problem Statement can be modified anytime if new insights emerge during the project.

Similar Templates