About

This template is a comprehensive user interview guide that can be utilized in the 'Empathize' stage of the design thinking process. It consists of structured questions designed to gain a deep understanding of users' experiences, needs, and emotions.

When to Use?

  • In the early stages of developing a new product or service

  • When looking for improvement points in existing products or services

  • When trying to understand user behavior patterns and motivations

  • When trying to identify user satisfaction and dissatisfaction factors with a product/service

  • For comparative analysis with competitors' products/services

What you will learn?

  • Collection of in-depth, user-centered insights

  • Obtaining specific feedback on the pros and cons of the product/service

  • Understanding the actual usage context and scenarios of users

  • Discovering areas that need improvement

  • Identifying potential user needs

  • Acquiring rich information for developing user personas

How to Use?

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Frequently Asked Questions

It's suitable for user interviews aimed at new product development, service improvement, understanding user behavior, and competitor analysis.
Yes, questions can be modified or added to suit the characteristics of your product/service.
You can collect qualitative data such as user experiences, needs, and dissatisfaction factors, and complement with quantitative data if necessary.
After the interview, analyze the collected data, summarize key insights, share with team members, and discuss future improvement directions.

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