Product/Service Evaluation Compared to Competitors
Curated by insightiful
About
This template is designed to compare and evaluate your company's product/service against major competitors. It provides insights for enhancing competitiveness by identifying relative strengths and weaknesses in various aspects, customer preferences, and areas needing improvement.
When to Use?
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When developing market positioning strategies
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Before establishing product/service improvement plans
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When considering entry into new markets
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As part of regular competitiveness assessments
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When reformulating marketing strategies
What you will learn?
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Identify strengths and weaknesses compared to competitors
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Identify competitive advantages from the customer's perspective
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Set priorities for product/service improvements
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Gain insights for developing differentiation strategies
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Discover opportunities to redefine market positioning
How to Use?
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Select 2-3 competitors for evaluation
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Conduct surveys among customers who have used both your and competitors' products/services
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Analyze results to identify relative strengths and weaknesses in each area
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Develop improvement plans and differentiation strategies based on insights
