About

This template is a guide structured to systematically apply the SCAMPER for creative problem-solving and idea generation. SCAMPER helps innovatively improve existing products, services, or processes through seven approaches: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse.

When to Use?

  • When innovation is needed for existing products or services

  • In the early stages of projects requiring new ideas or solutions

  • To stimulate creative thinking within the team

  • When experiencing a block in the problem-solving process

  • In situations requiring differentiation from competitors

  • When improvement is needed in business models or processes

What you will learn?

  • Systematic and multi-faceted idea generation

  • Deriving creative solutions beyond existing thought patterns

  • Promoting diverse perspectives and idea sharing within the team

  • Providing specific directions for innovative product/service development

  • Improving efficiency and productivity in the problem-solving process

  • Developing creative thinking abilities of team members

How to Use?

  • Clearly define the target (product, service, process, etc.) you want to improve.

  • Follow the SCAMPER Flow provided on the Insightiful platform and answer questions for each step.

  • Freely present ideas for each SCAMPER element.

  • Select ideas with high feasibility from those generated and establish specific implementation plans.

Frequently Asked Questions

SCAMPER is useful in innovating products or services, generating new ideas, improving processes, and more.
For each element of SCAMPER (Substitute, Combine, etc.), team members freely present and discuss ideas.
It's good to conduct SCAMPER sessions regularly to maintain continuous innovation and creative thinking.
SCAMPER focuses on deriving various ideas more systematically than brainstorming through a structured approach.

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